Defining Design, Naming Design

At first, I just felt a bit uncomfortable seeing someone carefully defining and introducing the term “speculative design,” a phrase that even input methods can hardly recognize. But I did not expect that people would also show so much arrogance and argument over how to translate it. Of course, how could I say I am not arrogant myself?

In fact, most of the so-called pioneers, after giving a broad definition of this concept, all try to avoid emphasizing detailed reflections and summaries. These parts may look delicate but are actually unimportant. They are more like methods of crossing a river, but how to cross that river is one’s own research. The content on the other side of the river is what deserves to be seen and shared. Yet some people become obsessed with the process of building the bridge and believe that the bridge is unique and indispensable. Overall, the focus has been misplaced. Especially in such an open and free topic, we must realize that we are not assembly-line workers who follow strict instructions. We should be grateful for this freedom. Even an assigned essay can be written with spirit and imagination. Of course, you can memorize some techniques, but when your thoughts are truly flowing, would you still need them?

Later, I saw people arguing about the difference between “design fiction” and “design novel.” I found it stupid and ridiculous. Of course, I understand that first impressions are important, and many people do not explore the details but rely on their own subjective impressions. Yet if the inventors themselves are not bothered by it, why should two students argue endlessly? In English, the term can be defined with more precision, so why not? Does its name even matter at all?

So what are people really arguing about? I personally think they are fighting for public recognition. Because they publish these ideas in academic circles, in workplaces, and on social media, and are acknowledged for them, they begin to feel supported. That gives them motivation, and they want that motivation to last longer.

Of course, this might be only the smallest part of the reason, because deep down everyone firmly believes that they represent a kind of justice, not merely their own pride and arrogance.