MARCH

1.Regarding the healing effect of nature, many manufacturers package it and sell it at high prices (organic food). Still, the power of the brand is persuasive and can be used to promote publicity.

APRIL

2.Trying to get people to accept that a brand is not as good as directly cutting in from the target user’s most commonly used computer to influence users, so I started my research on screens. After investigation, I find two things necessary, attention restoration and a combination of online &offline. I also considered and did research about create surprise for people to have more willing to participate.

MAY

I talked with my stakeholders and target audience about some plans, the main feedbacks are: make the way friendly, let the ‘nature elements’ appeared on specific time and why we couldn’t just have a sleep for 10 minutes.

Obviously, I didn’t combine these well. My current approach may be very friendly, but why can’t I leave the screen? Maybe my action should be naturally integrated into life instead of requiring people to invest too deliberately.

（5.26 practice in campu)

So the combination of all parts is: Create a kind of nature interval combined online and offline , and make people value it through brand packaging.

A branding about nature interval?